BAY AREA · 831 / 408

Perform Your Best
When It Matters.

The 831 and 408 are full of high-pressure arenas, from game day to the boardroom. I help competitive athletes and high-performing professionals stay composed, bounce back from mistakes, and make clear decisions under pressure with the 5-Second Reset, taught through the T.A.B. Framework.

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Under Pressure

Stay Clear in the
Big Moments.

Pressure isn't the problem. Not knowing what to do with it is. When the stakes rise, mental noise gets loud, and one mistake can turn into three.

Through the T.A.B. Framework (Tactics, Action, Behavior), we build a 5-Second Reset you can use in the moment: Recognize, Release, Refocus on What's Important Now.

Illustration: Performance Under Pressure

Illustrative example only. Individual results vary.

831 / 408 Specialty

The Two Arenas.

The Executive Guard

For Leaders

For founders, executives, and leaders who need to stay composed and decisive when the pressure is on.

Championship Design

For Athletes

For competitive athletes in the 831 and 408 who want to perform their best on game day and through recruiting.

5.0 ★★★★★ on Google

What Families Say.

"Our older son has been working with Ethan for over a year now and it has made a huge difference. He is playing confidently, not afraid to make mistakes, and is showing strong leadership on the ice."

Allison P.

★★★★★ Google Review

"Ethan has worked with my son as a mental performance consultant and the impact has been clear both on and off the ice. He helped my son work through the mental side of an injury, stay patient through a long recovery, and build confidence and an identity that extends beyond his sport."

Nik W.

★★★★★ Google Review

"Top Notch! Ethan is a great listener, intelligent, and able to adapt to new scenarios. He uses his knowledge to come alongside and push clients and teams to improve their mental performance. Highly recommend!!"

Kady M.

★★★★★ Google Review

Ready to Get Started?
Let's Talk.

Book a free 15-minute call. We'll talk through what's getting in the way and whether TAB Mentality is the right fit.

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